OUR MISSION.

We stand for conscious nutrition that makes you happy. Consciously starts with self-confident: We inspire people to change their eating habits. In this way they can promote their well-being and actively contribute to the preservation of our environment.

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WHAT WE DO

We develop and sell plant-based fish and seafood that is tasty, healthy and sustainable.

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WE SAVE THE OCEANS

We offer an alternative to the animal original because the oceans have bad quotas without rethinking:

COMMERCIALLY USED FISH STOCKS WORLDWIDE

7%
are "underfished" and in the sights of the fishing fleets
33%
are overfished
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60%
are in serious danger
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THE FOOD OF TOMORROW. 
TODAY.

Eating more plants - not just a trend, but an absolute necessity: by 2050 the world population will increase to ten billion people. To feed them all, we would need the resources of three earths. That is why we use the incredible potential of plant-based foods for our Happy Ocean Foods: They are sustainably scalable and, with countless types, offer an inexhaustible wealth of flavor variations.

 

We would like to open up this wealth for you and develop further delicious products. For a food system that will still work in 2050.

THE ORIGIN OF THE HAPPY OCEAN

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THE FUTURE IS PLANT-BASED, BRO.

Almost all good stories start with the right people who run into each other at the right moment. For us, that moment was in 2016, in a successful e-commerce startup in the food & health sector. We quickly noticed that we think similarly: good food, a lot of exercise, a healthy lifestyle. And always with one big thought in mind – to build something that you really believe in and that has a deeper meaning.

 

Inspired by the impressions of our many trips, we recognised that sustainable nutrition will be one of the greatest challenges and at the same time opportunities of the future. As avid surfers and nature lovers, we have decided to create a brand for authentic alternatives to fish and seafood. Alternatives that are delicious and help protect our oceans. An innovative brand that really matters and serves a niche in a future market. And a happy brand that invites you to break new ground with us.